5 Things to Remember during Brand Identity Design

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Your brand identity is the visual and ideological representation of the attributes your brand stands for. This includes your premise, your strengths, your passions, and most importantly: your way of communicating these concepts. These are the things to think about before you set out to create a unique brand identity for your enterprise:

CONVEY YOUR MESSAGE

There is a central idea that your brand is built around. This must be clear and compelling, resonating with the audience. Think about framing a message that connects directly to your target market. What do you have that will bring people flocking to buy your product? How do you put that idea forward in an attractive way?

THE LOGO IS NOT THE BRAND

Your logo is a symbol of your brand. It is the core of your brand, and represents the ideology of your enterprise. But it’s still just a badge. It is merely a part of, not the whole of your brand identity. Don’t bank on it to tell your whole story.

CREATE A UNIQUE VISUAL STYLE

Your branding style should be about more than slapping your logo on your merchandise. Creativity is your friend here, so it’s in your best interest to be as weird and out there as possible. This allows your identity to be one of a kind as well as memorable in your audience’s minds. Your options comprise many categories, from signage to stationery to packaging.

PRINT DESIGN vs. WEB DESIGN

Print and web being two entirely different mediums, so you will have different directions to take as well as face different difficulties in both. Layout and colour palette are only the start of the list of endless possibilities.

MAINTAIN COHERENCY AS WELL AS CONSISTENCY

Your brand identity is a multi-faceted story with varied elements and ideas. You can use it to tell your clients about your brand’s core message and values. It’s not just about looking good, it must work well too. Avoid getting trapped in the rut of non-functional design.

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