Starting or owning an online Business like E-commerce, sales and not getting optimum business or customers. Have you checked about User Experience of your product or services ever, if not then don’t waste time and work on improving user experience.
User experience is not only limited to what the user feels, it is directly proportional to the business. Rich in UX results into more Re-business, builds trust, and increases emotional touch which converts into more business.
Business grows with customers and if they are happy with your services, they will love to come back and they will advertise for you. The Best publicity is mouth publicity.
Evolution of IT Industry and UX
In the early ages of IT, company or individual who is having technological capability wins the business. Then more companies became technologically capable than Usability of services or product came into the picture. Company with Technology with Usable products won the business in that age. Then a 3rd generation came, where most of the companies have thought of technology and implemented Usability, now company with technology capabilities plus usable product with Better user experience is winning the business.
Your Competitor is Just One Click Away.
In an online business company, competition is very high and critical because your competitor is just one click away from you. If customer or user is not getting proper care or satisfied with your product or service there are lots of other websites are available for him in just one click. So for acquiring new customers and re-business from old customers UX plays an important role.
Myth About UX
Myth 1: UX is about web design
This is the biggest Myth about UX. UX is far bigger than that, UX is an Ecosystem in which Human, product, service, company, business, etc .. Are involved.
Myth 2: UX is about how beautiful site or app looks
UX is not about how a site looks, it is about how customer’s intend or need is getting fulfilled using less or effective effort which should bring a feeling of happiness and satisfaction.
For an E-commerce retail online business, UX starts from the very first interaction of your business with customers, i.e. Website or app etc. and it continues till complete customer journey. Some questions about E-commerce which can tell about UX of your business,
– Is the user able to know that whatever they needs, available at your website?
– Is user able to find easily what he or she wants?
– Is user able to make required decisions to buy that product or service?
– How simple is the complete checkout process?
– If purchased, then are you able to deliver the product or service in good time?
– Are you offering any after purchasing services like assistant, guide etc.?
-How you are building a relationship with your customers?
From Where You Should Start
Firstly, make your website or app usability compliance. Hire a Usability Expert or User Experience Expert for complete user research. Note that this research is not only about website or app, but also has an analysis of your complete service or process.
Prepare a complete customer journey map and map it with customer experience. Find opportunistic areas for improvement in experience.